In Japan, swine flu masks are a family affair

by Emily Co on September 10, 2009

The spread of H1N1 is sweeping over Japan, and mask producers are doing their best to capitalize on the epidemic. Take a look at one of the commercials this mask firm is putting out all over the country:

The commercial says that there is a mask just for papa, another one suited for mama, and one more for the little girl! It’s funny, because in America, I didn’t really feel the sense of swine flu urgency as I do now in Japan. Even the Japan Times newspaper has a section on its website devoted to virus.

True story: When I was in Chicago a couple of months ago, I received a huge package from my mom (who is living in Japan.) I was so touched, because it was completely unexpected. I ripped open the present with anticipation and found… a huge box of swine flu masks.

Emily

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